Evaluation: How did you attract/adress your target market?

My media product attracts a female audience because of the subject of love. Generally, women are more in touch with their feelings and most girls like a good love story; so instantly with the genre of my media product I have attracted one gender.

The plot is another way of addressing my target audience. If my target audience can not relate to the plot, then they will think it is not worth watching, they will want to watch something that they are interested in. Therefore I have created a plot which I know women will be able to relate to (especially younger women).

I have also made the other main character ( Rocco, male character) attractive and when the target audience see a picture of the film, they will want to see it because they want a glimpse of an attractive actor.

Evaluation: How does your media piece represent particular social groups?

My media product represents women rather than men more in the film; I think it because the main character is a women. I have represented women positively which is important as the target audience is women. I have represented women to be strong, independent and confident. I have done this because women that would watch my media product want to feel good after viewing it. Also romantic films are not supposed to make women feel like the weaker gender.  I have at times represented the main character as weak and fragile. For example, when she has just been left and there is a zoom up on her face, crying. Although she is vulnerable, some women may still feel that she is strong, which is still representing women positively.

In the opening the female main character is wearing a 

black, satin night dress. This could be interpreted that women are sexual objects but then again the character is portrayed as a young adult so it is not frowned upon.

My media piece represents the younger age group (18 -25) to be quite promiscuous as later in the film I would have shown her on nights out, trying to find new potential boyfriends. This could be seen badly but as the target audience is younger, they will accept it and relate to it.

I have not really represented any race or cultures in my media piece as it’s not what the focus was about. I have not included this because I think it would take away the theme of romance if there was too much concentration on different races and cultures.

Evaluation: What media institution would distribute your media product and why?

I think my media product is definitely an independent film and therefore would be distributed by an independent film institution.  I do not think my film has the characteristics of a major blockbuster hit to be distributed by a major media institution.

My media product can be deemed as an independent film by looking at the titles. I have not put any of the actors names in the opening sequence of my media product; I have not put any other information such as the production group or the director. My media product simply introduces the title of the film (The One) over the opening clip; the font is nothing special, just a plain, white font. I have done this because it shows that my media project is a low budget product and I can not afford to spend a lot on titles. I would have a list of credits at the end, establishing who did what in the film but that is it.

Independent films are normally on a much lower budget and the film is normally the vision of the director rather than what the audience want to see as well as the director. Independent films are not usually advertised very well and hardly ever make much money. In independent films, the effects and editing is very simple; there is not enough money being invested to be able to add eye pleasing special effect. This is what I wanted my media product to be, simple. Titles can really help emphasise whether a film is independent or not because a big Hollywood block buster would spend loads of making sure the opening titles were long and lavish.

Major media institutions distribute well known, high profile films which are going to make huge amounts of money in the box office. The films have been well advertised and there are well known actors that have been casted; a lot of hype is built up. The titles for a major hit are long, they include nearly everyone that worked on and off set. They include the production company and director, several times.

My media product is the total opposite, therefore it would be distributed by an independent film distributor.

Evaluation: Who would be the audience for your media product?

As my media product is based around the theme and genre of romance, it is more likely to have a target of a female audience. It is a fact that real romantic films attract women rather than men. Although the target audience is for women, it is not saying that men will not view my media product; it’s just the chances are lower. The target audience is women because there is a strong, main female character in my media product and some of the issues she goes through are relatable to almost every single women. For example, an unwanted break up, making an effort for the one you love and girls nights out (would have been shown later in the film). Women can emphasise with the main character and they can generalise the plot to fit their own experiences which is why a women audience is more likely because they imagine they are the main character too.

I would say that the age of my media piece would appeal to 14-25 year olds. I think this because at 14 you are ready to see chick flicks with your friends and you want to relate to the main character. There are some mild sexual scenes which is why I would not expect a younger audience because they may not understand. There are no references to violence, drugs, blood or gore or I would expect the age range to be much higher. I think that people who are 18 – 25 are very suitable as they are the age range that can emphasise the most with the plot, therefore I think they would enjoy my media project the most.

My media piece would appeal to any race; there are no references to certain races and it is not an issue. 

Evaluation: In what ways does your media piece use, develop narrative forms and conventions of real media products?

My media piece is based on the idea of romantic films and therefore my piece has a romantic genre. My media

product uses the same narrative structures as a real, professional romantic film. It has the two main characters who

are in love, there is a problem posed which will determine how they’re relationship goes and there is a strong

female character in my product. Personally I think those three are the main conventions of a romantic film. The normal narrative structures for  romantic films are two people meet each other

but there are problems,(disequilibrium) stopping them from having a relationship; or there are two people who fall out of love and

face  consequences when they are without each other. In Almost every romantic there is a happy ending which is an iconic ending for a romantic film.  I have used this knowledge to help develop my media product so that my media product is more realistic. If I were to have produced the whole film I would have made an ending in which the two characters meet again and fall back in love and eventually get married - this is the happy ending and it would have made the audience happy too. This is an example of how I am using the conventions of real media products and then using them to strengthen my media piece.

In the opening of real media products, action and enigma codes are used to release sufficient information but keep the audience hooked and wanting to know more. I have posed questions to keep the audience hooked. For example, the audience want to know whether he is going to propose to her and then why he breaks up with her. This is an enigma code and it keeps the audience hooked.

In the opening, most films pose a problem which will determine how the rest of the film goes. I have used this to create the same effect, I have introduced the disequilibrium. At the end of the of the opening I pose the problem that the  boyfriend is splitting up from his long term girlfriend. Not only does this use the idea of posing a  problem in the opening; it also

follows the narrative structure of a romantic film. The audience are left a bit confused becausee they had just heard Scarlett talking about how much she adored him in her voice over and now Scarlett has just been dumped but this is good because it means that they will watch on to find out what happens to Scarlett next.

                 

The characters in my media product are also typical of a  romantic film; as I have a strong, main female character. Also the male, is supposed to be attractive to the audience which is also key because in romantic films you always see a 'hunk' who the audience fancy temporarily whilst they are watching the film. Lauren who plays Scarlett is also typical of a female character in a romantic comedy - she is pretty, stylish and has alot going for her. This makes the audience warm to her because she appears nice and normal.

My film opening...

Who would distribute my film?...

As I mentioned before, my media project is supposed to be an independent film so obviously a massive distribution company such as Sony or Columbian Pictures would not be interested or appropriate for my film. 


For my film production, I need a small independent British distributor like Dogwoof or Guerilla Films. I would say that probably Guerilla Films because they have a history of distributing romantic comedies such as 'Understanding Jane'. As my film is a romantic one, it would probably be suitable to go with Guerilla Films.